World Cement Association Announces Additional Industry Leaders Speaking at its Global Conference in China

London, 10 May 2024 - The World Cement Association (WCA) has announced its second line-up of speakers for its 7th annual conference and exhibition, which will take place on May 18th and 19th 2024, at the Hilton Nanjing, in Nanjing, China, and will focus on the theme of 'Strategy and Performance.' 

The WCA announces the addition of six esteemed industry leaders from across the cement industry, who will share invaluable insights and experiences, and discuss how these are altering the industry's trajectory. Notably, senior figures from the top five Chinese cement producers, inluding Anhui Conch Group Co., China National Building Material Co. Ltd., Sinoma Cement Company Co Ltd, Sinoma International Engineering Co Ltd, and China Resources Building Materials Technology Holdings Ltd will be among them.

The conference will tackle current challenges faced by the cement industry by showcasing the latest advancements and discussions on accessible solutions and opportunities to innovate. CEOs, VPs, Chairs, CTOs, COOs, and Senior Managers will gather to explore topics, such as carbon trading, cost reduction, global outlook, management transformation, and developments in supplementary cementitious materials (SCMs).

Lukas Schoeneck, Head of Business Development and Sales at thyssenkrupp Polysius, will be sharing his insights on the latest 'Developments in Carbon Capture and SCMs', during the 'Technology' session. 

Xu Yue, Chief of the Digitalisation Sector, Assistant General Manager and Chairman at Anhui Conch Group Co. Additionally, Xu Yue is the Executive Director and General Manager of Conch Information Technology Engineering Co and will be presenting on 'Empowering the Cement Industry with Digital Transformation', duirng the 'Management' session.

Ouyang Baoqing, Intelligence and digitalisation expert at China Resources Building Materials Technology. Ouyang Baoqing will be drawing on her nearly 30 years of experience in intelligence, digitalisation and strategic management to present on her creation of the world's first 'Lighthouse Factor: Innovation and Development of New Quality Productive Forces of Building Material Enterprises', during the 'Management' session. 

Lilik Unggul Raharjo, Chairman of Indonesia Cement Association as well as President Director at PT Solusi Bangun Indonesia Tbk, will share his extensive experience in manufacturing, business strategy, development and sustainability while presenting ‘Plant modifications: cost reduction and efficiency enhancement in Indonesia', during the ‘Success Stories’ session.

Farah Diab, Area Sales Manager at Fives FCB, where she has held various senior roles for almost 10 years. Previously Farah worked on furnaces and exchanges at Heurtey Petrochem. Farah will be focusing on Asia and discuss ‘The implementation of FCB Horomill® grinding plants’ for her presentation during the ‘Success Stories’ session.

Samar Gurung, Head of Trading at Aastar Trading and senior figure within KPN Corp. Samar will be leveraging on his 25-year industry knowledge and his strategic expertise to discuss ‘Global Trade’, during the ‘Global outlook, Opportunities and Challenges’ session.

Tickets include admission to the WCA Annual Conference, including all sessions and exhibition, refreshments and lunch, and networking. To register for this event, please visit: WCA Annual Conference 2024. For any questions or sponsorship & exhibition information, please email: This email address is being protected from spambots. You need JavaScript enabled to view it.